Tourism NT uses “Abo” as paid search term

Mumbrella [] reports that:

The government-funded body in charge of tourism in the Northern Territory is using Google paid search around the racially offensive keyword “Abo”, it has emerged.

When Google users search on the phrase “Abo”, they see a sponsored link inviting them to “An experience you will never forget. Experience Aboriginal culture in NT.”

The ad links to the Travel NT Northern Territory tourism site.

It was spotted yesterday by blogger Brett Nicholson of Melbourne agency Next Digital. He wrote:

“My initial reaction is to blame it on incompetence. Sure, Aboriginal culture represents massive opportunity for Tourism NT and it’s clearly a focus for them but I still think this is inexcusable.”

Mumbrella has requested a comment from Tourism NT.

1 Comment

Filed under Current social issues, Posts of an unqualified kind

One response to “Tourism NT uses “Abo” as paid search term

  1. If only I had a penny for every time I came here… Incredible article.

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